PPC & SEARCH ADVERTISING
FOR PLUMBING COMPANIES
Because ‘word of mouth’ doesn’t work when someone’s panicking over a flooded bathroom. PPC brings them right to you at their time of need.
Neighborhood by neighborhood. Own your zone.
PPC (PAY PER CLICK)
SEARCH CAMPAIGNS
What is a PPC campaign and why should my plumbing company run them?
Pay-Per-Click (PPC) advertising is a digital marketing strategy where you pay to place your plumbing business at the top of search engine results when potential customers are looking for services like yours. When someone’s toilet is overflowing or a pipe bursts, they’re not browsing — they’re clicking on the first solution they see.
PPC ensures that your business is right there, front and center, when urgency strikes. Without it, you risk losing leads to competitors who are just one click away. PPC delivers instant visibility, drives targeted traffic, and ensures you’re not left waiting while customers search frantically for help. For plumbing companies, PPC isn’t just useful — it’s the difference between getting the call or watching it go down the drain.
This image shows the power of owning the top of both Local Service Ads and Google's Search Ads.
WHAT YOU GET
WITH MY AGENCY PPC SERVICES
CAMPAIGN CREATION
We will analyze the market and build the best starting point for your account so that you have the best chance of blasting through the competition.
TEAMWORK
Our website, writing, and SEO crew keep your site updated with relevant content to your audience. Giving your website more chance to rank.
HEALTH CHECKS
We don’t set and forget our campaigns. We can’t, you need constant tweaks to stay ahead. We provide those.
CALL TRACKING & RECORDING
We want to know if our campaigns are on point. So we listen to the calls and classify them. Good, Bad, Spam, or Missed. These help us keep an eye on the spend and the results.
STRATEGY
Every account is unique. We can’t apply a one size fits all to PPC so we need to build a plan.
SEARCH TERM ANALYSIS
This is one of the biggest actions you need to take on an account. Sometimes on a daily basis, we are constantly looking to stop the money leaks, this is how we do it.
COMMON THINGS TO KNOW
ABOUT PPC CAMPAIGNS
How Long Until I See Results from my PPC Campaign?
One of the biggest advantages of PPC for plumbing companies is how quickly it works. Campaigns can start running almost
instantly after launch, and you’ll typically begin to see leads and traffic within the first week.
However, true optimization — where the campaign is fine-tuned for maximum performance and cost-efficiency — generally takes 30 to 60 days. This period allows for adjustments based on search trends, audience behavior, and ad performance. The result is a campaign that consistently delivers high-quality leads and a strong return on investment.
How Much Does it Cost to Run the Ads?
PPC budgets vary depending on your service area, competition, and how quickly you want to scale. For plumbers, keywords like “emergency plumber” can be competitive, often requiring a budget of $500 to $2,000+ per month to maintain steady leads just on that one keyword.
A higher spend generally allows you to reach more people and dominate local searches, while a smaller budget can still work if managed efficiently. The key is balancing spend with ROI — a well-optimized campaign should bring in jobs worth significantly more than your PPC investment.
We recommend a monthly budget of $1,000-$3,000 to start.
When is the right time to leverage PPC for my plumbing business?
The best time to start your PPC journey is when you have the revenue to sustain both your ad spend and your services for at least six months. This consistency allows your campaigns to gain momentum and perform optimally, keeping your pipeline full. PPC thrives on continuous data, and a sustained budget ensures your ads are always reaching potential customers.
Additionally, a strong brand presence in your market can significantly reduce PPC costs over time. When people recognize and trust your plumbing company, they’re more likely to click on your ads, increasing efficiency and lowering your cost per lead. With a steady budget and solid brand foundation, your PPC campaigns will be set up for long-term success.
Patience Pays Off
PPC is a long-term investment that gets better with time. As campaigns run, you gather data to refine your strategy, lowering costs and improving lead quality. Consistent PPC also boosts brand recognition, making customers more likely to choose you. Over time, it becomes a reliable engine for growth and sustained success.
FREE MARKETING ROADMAP FOR PLUMBERS
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