ABOUT TYLER WILLIAMS, THE MARKETING GUY
Photo taken in the before times, when he had hair.
WHO IS THIS GUY
THE TIMELINE OF TYLER
Tyler Williams has spend nearly all part of his adult life in marketing. Here's the main timeline.
2004 - Ripped windshields out of cars for a living.
2004 - Started as a Video Producer at Doney Advertising
2005 - Went out on his own as a freelancer and started working on digital marketing initiatives.
2008 - Was brought into Neumuth Advertising to work on video and website components.
2012 - Worked up to Creative Director and became part of the core administration team.
2015 - Bought Neumuth Advertising and immediately rebranded to Mammoth Marketing because no one knows how
to pronounce or spell Neumuth.
2015 - Started working with Prospector Plumbing, the brainchild of his brother, Jered Williams.
2019 - Made the decision to steer the ship into one industry - Plumbers.
That is history and rest is the future....
THE DAY THE WORLD CHANGED
WHAT TYLER BELIEVES ABOUT MARKETING
IT'S ALL ABOUT PERSUASION
I belive that the heart of marketing has gotten lost along the way of the digital revolution. As we have collected metric tons of data, tools, and technologies, we have somehow forgotten the core. Marketing is about persuasion. Marketing is about humans connecting with humans.
Here is an example.
I see so many companies, both plumbers and others, who are trying to appeal to themselves or their peers instead of their target demographic.
How many plumbers have a picture of a water heater on their website? All of them.
How many people go spend time looking at their water heater just because they like it? None of them.
It's not about the water heater. It's about clean dishes, the hot shower, or the bath at the end of the day.
To be persuasive you have to talk to people about what they care about. This is often lost among the world of businesses who trying to be attractive, but are only attractive to themselves.
WHY MARKETING FOR PLUMBERS?
WHEN NEPOTISM AND OPPORTUNITY MEET
Loaded title for this section right? I got into the plumbing side because I have a brother who's a plumber. Jered Williams of Prospector Plumbing.
When he went on his own I got to work on the marketing from the ground up. Day one. Which is rare for an agency. This helped me see the journey from the start and watch the ups, downs, and plateaus as they happenned.
In the end, this helped me find the pitfalls that a lot of plumbers make when venturing out for the first time and how we could skip those.
But where things really changed, is when I realized that we could do this for more plumbers like him and in more places that our backyard.
That's when Mammoth for Plumbers became a force.
J-ROD'S BEFORE IT BECAME PROSPECTOR PLUMBING
LOOKING FOR MY AGENCY?
