Push the Launch Button on Your Marketing: Overcoming Hesitation and Growing Your Plumbing Business

Stop Waiting, Start Growing

Hey there, it’s Tyler Williams from Mammoth Marketing for Plumbers, and I’ve got a message for you today: stop hesitating and just push that launch button on your marketing. Yep, I’m talking to you, whether you’re the owner of your plumbing company, the marketing director, or the in-house marketing wizard who’s been tasked with getting your company out in front of people.

I’ve been seeing this hesitation pop up a lot lately. Over the past month alone, I’ve talked to at least three different people in consults and DMs saying the same thing: “I want to launch, but I’m not sure I have everything ready.” Sound familiar? Let’s dive into why this hesitation happens, why it’s killing your momentum, and what you should be doing instead to grow your business.

The Power of Showing Up

One of the biggest takeaways I’ve learned (and that I want to share with you) is this: if you’re not showing up, nobody knows you exist. And if nobody knows you exist, nobody’s calling you for plumbing help.

Think about it. Marketing isn’t just about putting together perfect ads. It’s about putting your face, your brand, and your story in front of the people who need you. When you delay hitting that big green launch button because you’re waiting for everything to be “just right,” you’re actually delaying your business’s growth.

Trust me, I’ve been there. When I first started in marketing, I was so nervous to launch campaigns that I’d second-guess every single part of it. I’d wonder if the ad creative was good enough, if the placement was just right, or if I should have gone with ABC instead of Fox (because hey, who doesn’t love a good Frasier rerun, right?). But all that overthinking didn’t matter as much as just getting in front of people and showing up.

Hesitation Is a Business Killer

Hesitation feels safe. It’s comfortable. You can hide behind “not being ready” forever if you let yourself. But here’s the thing: hesitation is the biggest growth killer there is.

I saw this firsthand with one of our first home service clients, a drywall guy and a good friend of mine. He was meticulous—like, really meticulous. Every word in his ads had to be just so, every color just right. And while there’s definitely a place for refinement, he took it to the extreme. He spent an entire summer revising and revising and revising… and you know what happened? Nothing. His ads never ran. Nobody saw them. Nobody called. That’s a whole summer’s worth of growth he missed out on because he wouldn’t push that launch button.

Marketing Is an Experiment, Not an Exact Science

Here’s the truth about marketing, and you’d better believe me because it’s the absolute gospel: marketing is a series of experiments. You put an idea out there, see how it performs, learn from it, and iterate.

You don’t need to have everything perfect before you start. Perfection is a myth, especially in marketing. Sure, you can have great creative and awesome targeting—but if you’re not even in the game, none of it matters.

I like to think of marketing as this amazing blend of art and science. On one side, you’ve got the cold, hard data—like conversion rates, click-through rates, and all that jazz. On the other side, you’ve got the art—the message, the visuals, the personality that makes your brand shine. Marketing lives in that sweet spot between these two worlds. And guess what? Neither side can get going until you push that button.

Don’t Let Fear Hold You Back

Let’s talk about what’s really going on here. If you’re hesitating, it’s probably not because your ads aren’t ready. It’s because you’re scared. And that’s normal! We’re all a little scared of putting ourselves out there. But fear can’t be what runs your business.

Mature business owners—people who really want to grow—know that you’re never going to have perfect information. You’re never going to have all the data. So you make the best decision you can with what you have, and you adjust as you go. That’s business. That’s how marketing should work, too.

When you let fear control you, you’re not just avoiding marketing. You’re avoiding data. Because when you launch, you start collecting real data. You learn what works, what doesn’t, and what you need to tweak. But if you never launch, you never learn.

Done Is Better Than Perfect

I’ve got a phrase I live by: perfection is the enemy of execution. And in business, execution is everything.

You can have the best ideas in the world, but if you’re not taking action, they’re worthless. When I work with clients, I always tell them: get something out there. It doesn’t have to be perfect. It just has to be out there. Because once it’s live, you can start testing, adjusting, and improving.

I’ve been in marketing for years, and I can’t even count how many times I’ve launched campaigns without all the data or without knowing 100% that it was going to work. Sometimes it flops. Sometimes it soars. But every time, it gives us something to work with. And that’s how you grow.

Your Customers Can’t Find You if You’re Hiding

Here’s a hard truth: if you’re not showing up in front of your customers, they’re going to go with someone who is. Your competitors aren’t waiting for everything to be perfect. They’re launching campaigns, showing up in front of your ideal customers, and building relationships.

And let me tell you, relationship-building matters. If all you’re doing is lead generation—pay-per-click, buying leads—without brand awareness and relationship-building, you’re going to end up paying more and getting less. Brand equity is what makes your marketing cheaper and more effective. But you only build that by showing up consistently.

So don’t sit there fussing over your website or waiting for your new business cards to arrive. Get out in front of people. Start running campaigns. Talk to your customers. That’s how you build a brand that people trust—and that’s how you get those phones ringing.

Learn, Adjust, and Win

The beauty of marketing is that it’s never done. You launch. You learn. You tweak. You launch again. It’s a never-ending cycle of growth, and it’s what makes marketing so powerful.

I want you to think about your own marketing like that. Don’t see it as this one-time thing that you need to get perfect before you go live. See it as an ongoing process of experimentation and improvement. Every campaign you launch is a chance to get better.

The faster you get started, the faster you can learn and grow. So push that launch button. Embrace the process. And watch how your plumbing business transforms when you stop hesitating and start executing.

Ready to Launch? Let’s Chat!

If this rant (or pep talk, depending on how you see it!) has you thinking, “Yeah, I really need to get moving on my marketing,” let’s talk! At Mammoth Marketing for Plumbers, we specialize in helping plumbers like you get out in front of your ideal customers.

We do free consultations for plumbers—sorry, everyone else, you’ll have to pony up a little cash for our time! During these consults, we’ll sit down with you, get some context on your business, and give you a clear picture of what we’d do to help you grow. No pressure, no obligation—just real insights from marketing pros who get it.

If you’re ready to push that launch button and grow your plumbing business, schedule a consultation with me and the crew at https://tylerwilliams.net/. Let’s take a look at what you need to focus on and make sure you’re not leaving growth on the table because of hesitation.

Now go forth, hit that green button, and start building the business you deserve. You’ve got this!