New Year’s Creative Ads for Plumbers – Tips to Stand Out
Hey there, Tyler Williams here—your friendly neighborhood marketer for plumbers and owner of Mammoth Marketing for Plumbers. You can find us over at mammothforplumbers.com, where we help plumbers build brands that make customers sit up and take notice.
New Year’s is upon us, and if your marketing strategy for the season is just “Happy New Year!” plastered on an image, well, we’ve got some work to do. But don’t worry—I’m here to help you step up your game with creative, scroll-stopping ads that can carry your brand into the new year with confidence.
So, grab a cup of coffee—or maybe a glass of champagne (it is New Year’s after all)—and let’s dive into creative marketing for plumbers.
Why Creativity in Advertising Matters
Here’s the deal: marketing is hard. You’ve got a lot of competition, and most of it is, frankly, boring. Plumbers often stick to generic messages like, “Expert plumbing in [city].” It’s time to ditch those snooze-worthy slogans and start saying something that grabs attention—like, “We’re the best plumbers in Denver that your mom loves to call…but she still loves you more!”
Why is this so important? Because marketing today is saturated. With everyone migrating from traditional media to digital platforms, it’s harder than ever to stand out. But guess what? The solution is simple: be more creative than the rest.
Ring in the New Year with Fun and Humor
Picture this: a sparkling clean toilet with a party hat and a glass of champagne. The caption?
"Wishing you a great start to the New Year! May your drains be fast, your seats be warm, and your plumbing rock-solid. And if it isn’t, you know who to call.”
This simple ad combines humor and relevance. It’s perfect for Facebook or Instagram, where people aren’t looking to “call today.” They’re scrolling to be entertained. And guess what? A quirky toilet in a party hat does the trick!
“New Year, New Plumber”
Here’s another fun twist: New Year’s resolutions. Everyone’s talking about “New Year, New You,” so why not say:
“New Year, New Plumber. The best resolution you’ll make this year.”
Pair this with an image of your target demographic enjoying a giant glass of champagne (hey, it’s New Year’s!) and follow it up with:
“This is the easiest resolution to keep. Upgrade your home with plumbing that works like a charm. Call the Mammoth crew when you’re ready for fireworks in your plumbing system!”
This message connects with the season while subtly suggesting a fresh start with your company.
Be Memorable, Not Generic
If you want your ads to work, they need to stick in people’s minds. Saying “Happy New Year” is fine, but it won’t make your brand memorable. Instead, align your messaging with your customers’ interests and seasonal themes.
For example:
Tie your plumbing services to the idea of new beginnings.
Add personality to your ads—people remember brands with character.
Avoid being salesy. Focus on entertaining and engaging your audience.
Why Creative Ads Generate Better Results
The more fun and engaging your ads are, the more people will notice them. And when people notice, they remember. That’s the foundation of good marketing. Plus, as lead generation gets more expensive, creativity becomes your most cost-effective weapon.
Here’s a little secret: you don’t need to reinvent the wheel. You just need to put your own creative spin on your message. A dash of humor and a sprinkle of personality go a long way in helping you stand out.
Ready to Elevate Your Marketing?
If these ideas have you excited but you’re not sure how to get started, don’t worry—I’ve got you covered. My team and I specialize in helping plumbers create marketing strategies that are as solid as their plumbing.
Let’s chat! Head over to TylerWilliams.net to schedule a consultation. We’ll take a look at your current marketing, pinpoint areas for improvement, and get you on the path to standing out in your market.
Here’s to a creative and prosperous New Year! 🎉
