Featuring Jered Williams to Talk About Marketing Your Business in 2025
Hello, everyone! It’s Tyler Williams, your marketing man, and owner of Mammoth Marketing for Plumbers. Today, I'm excited to share some insights from a recent conversation I had with my brother, Jered Williams. As a master of business and the owner of several successful companies, Jered has been my sounding board and a key partner in implementing the very strategies we'll be discussing. What you're about to read is a deep dive into what we've learned together over the years, from building a business from the ground up to scaling it for long-term success.
The world of marketing is changing faster than you can say "plunger." What worked in 2024 is already old news, and the pace is only accelerating. So, let’s get into the nitty-gritty of what you should be doing right now, whether you're just starting or you’re a seasoned veteran looking to scale.
The Foundation: Building Your Marketing House
Starting a new business is tough. But over time, the biggest challenges become minor bumps in the road, and a lot of that is due to how you build your marketing foundation.
Choose a Unique Name: The single biggest mistake I see new business owners make is picking a generic name. Don't be "Pensacola Plumbing Incorporated" if you want to be found. A name like that makes it impossible to stand out.
Create Your Digital Assets: Your URL should be simple and easy to remember. A basic, one-page website with your contact info and a clear promise is all you need to start.
Claim Your Social Media Presence: Don't just stick to one platform. Claim your profiles on Facebook, Instagram, TikTok, LinkedIn, and YouTube. A YouTube channel is a must-have in 2025.
Prioritize Google Business Profile: This should be a top priority. Fill out your profile completely and start asking for reviews. It’s a powerful credibility marker and a great way to stand out.
Organic Marketing: The Hard Work That Pays Off
Once you have your foundation in place, it’s time to get your hands dirty with organic marketing. This is where you trade time and energy for visibility.
Engage in Neighborhood Facebook Groups: Join every group you can find. Don't spam your services. Instead, be a human and a helpful neighbor. Answer questions and give advice. This builds trust and positions you as an expert.
Leverage Giveaways: My brother Jered uses this strategy effectively. He'll run a giveaway and then share it on his personal page and into neighborhood groups. It's an extension of your personal brand and a great way to get noticed.
Post Consistently: Think of your time spent marketing as an investment. If you add 3,000 friends in your area over six months and 10% of them become customers, that’s a huge return on the investment of your time.
The Brand: More Than Just a Logo
A strong brand is what lifts you out of the noise and makes you memorable to potential customers.
Stand Out from the Noise: Avoid generic home service branding like the typical red, white, and blue plumbing logos. A unique brand identity will make people notice you and assume you're bigger and more established than you are.
Start with What You Have: If you're a new business without a huge budget for branding, use tools like ChatGPT to create a decent logo. It’s a starting point, and it’s better than no visual identity at all.
Paid Advertising: A Necessary Evil (That You Can Master)
Eventually, you'll reach a point where organic marketing can't keep up with your growth. That's when you have to start looking at paid advertising.
Test Lead Generation Services: Services like Angie's List and Yelp can be a great way to get an influx of leads to start building your customer base. Test them to see what works in your market.
Prioritize Google Local Service Ads (LSA): I typically recommend these to businesses as soon as possible because the leads are a really good price. Google vets these businesses, which also adds to your credibility.
Be Cautious with Pay-Per-Click (PPC): Diving headfirst into PPC ads is not recommended for new businesses. The lead costs can be astronomical, and a long-standing business with brand recognition will have vastly different results. It’s a long game.
The Unsung Hero: Business Operations
Marketing is only half the battle. Your business operations, especially your pricing and sales process, are what turn a lead into a paying customer.
Price for the Outcome: Most home service professionals want to do a good job, but they can't afford to because they're not charging enough. You have to price for the outcome, not for your time.
Be a Professional Communicator: Your value isn't just in the work you do; it's in the entire customer experience. From the first impression your van makes to the way you communicate throughout the job, every detail matters.
Don't Fear "No": You can't be afraid to charge what you're worth. While you may have to negotiate in the early days, as your lead flow increases, you have to be willing to walk away from deals that aren’t profitable.
Ultimately, your marketing is only as good as the business it’s funneling customers to.
Ready to Grow Your Business? Let's Talk!
So, there you have it. The secret to marketing in 2025 is a mix of a strong foundation, consistent organic marketing, smart paid advertising, and a solid business that can back it all up. It's a lot, and it's definitely not easy, but the rewards are well worth it.
If you'd like my team and me to take a look at your business and help you figure out what you need to focus on to grow, don't hesitate to reach out. I can't wait to hear from you.
