Boost Your Plumbing Business: A Rocking Marketing Strategy
Hello, I’m Tyler Williams, the guy behind Mammoth Marketing for Plumbers. If you’ve been watching your competition gobble up all the calls while your phone sits in silence, it’s time for us to work on that. I know the feeling—you’re busting your tail, you offer a great service, and yet, getting noticed feels like you’re trying to swim against a flash flood. It's frustrating, right?
We're not just going to run another ad; we’re going to tackle a marketing campaign that may just make you the talk of the neighborhood. This isn't your grandpappy's plumbing advertisement. We’re going to break the mold and inject some serious personality and goodwill into your brand. Now, buckle up, because while the underlying concept is simple, there are some absolutely crucial steps you cannot skip if you want to truly Boost Your Plumbing Business.
The big shift you need to make right now is this: It's no longer enough to be the best plumber in town. Nope. Today, you’ve got to shift your mindset to: How do I become the most attractive plumber in town?
And luckily, that doesn't mean you need to hit the gym or finally deal with that unibrow you've been sporting (though, maybe you should consider it!). We're going to align your business with something your customers truly care about, something that sits in their happy place: their pets. Specifically, their dogs.
At Mammoth for Plumbers, we understand that none of your customers actually want to think about their plumbing. It's a distress purchase, a nuisance. So, we're going to sneak plumbing into a different zone in their headspace—their happy place. We do this by marrying two unusual and unrelated concepts: great impressions and plumbing. We take something that makes a good impression (dogs) and link it with plumbing so that plumbing itself starts to leave a good impression on them.
This is how you master consumer psychology. Advertising isn't just about showing up; it’s about how you show up. So, we're going to take plumbing and dogs, and associate them together in a way that makes absolute sense to push your business forward.
Finding Your Furry Hook for Plumbing Marketing
The very first, crucial, and fun step in this whole campaign is finding a dog. That dog is your hook—your attention-grabbing hero. I mean, everyone loves to see dogs on their feeds; it's practically a guarantee for a thumb-stop.
The dog can be yours, a neighbor’s, or heck, maybe you rent a social-media-star-in-training dog on Rover for an hour (I'm not judging, just get the dog!). They’re everywhere, so go find one!
Once you’ve got your furry co-star, you’re going to want to record a short, compelling video with your phone. Seriously, don't overcomplicate this. Keep it simple, authentic, and direct.
Here's the kind of script you're looking for:
"Hey neighbors! I love my dog, and I'm willing to take yours for a walk! For the first five plumbing inspections that sign up this month, they’ll be just $60, and I'll take a walk around the block with your four-legged friend. They need to be a friendly pup and willing to be a social media star with me. Sign up today!"
That’s it! Record that, cut it together easily, and you’ve got your initial creative. Now, let’s talk about getting this gem seen by the masses.
The Organic and Paid Power Play: Scaling Your Reach
You've got the video, and you post it to your business’s social media page. Massive mistake incoming: If you stop there, you're toast. You’ve barely scratched the surface. You see, business pages only reach about 3% to 6% of their total followers. That’s not enough to really light this thing on fire and effectively Boost Your Plumbing Business. We need this moving, both organically and through paid advertising.
Going Organic: Leveraging Your Network
Here’s how you get it to go organic:
Share it Personally: Take that video post from your business page and share it to your personal Facebook or Instagram feed. This immediately opens it up to your entire friend network. If you’ve been active in your local community groups, this step alone can open a lot of doors.
Ask for the Shares: Once it’s posted, ask your friends and family—the people who love you and want to see you succeed—to share it to their feeds. This simple action will absolutely amplify your content deeper into the community network.
However, even the best organic content is limited. It's still confined to you and your friend's circle, and you don’t know everyone in town. We need to turn this into something that reaches thousands consistently, not just hundreds. That’s the difference of scale when it comes to effective advertising.
Going Paid: Becoming Unignorable with Hyper-Local Ads
We’re going to turn this into an ad. Yes, these steps may sound complex, but bear with me; they are important.
You’ll turn it into an ad one of two ways: using Meta’s Ads Manager or by hitting that boosted button.
Here is your first, non-negotiable lesson, so listen closely:
Do not, under any circumstance, put this over your entire service area when you look at your geography targeting!
If you do, you will spread your budget way too thin, and no one is going to see your ad more than once. That is a problem. You need frequency and repetition in advertising for it to get sticky and for your company to truly stand out.
Here’s the refined targeting strategy:
Narrow Your Geography: Pick your top three target neighborhoods. Put pins on them and narrow the radius down to 1-mile around those pins. This laser-focusing is key.
Age and Homeowner Focus: Start targeting people between 30 and 60 years old—the sweet spot for potential homeowners.
Gender (If Budget is Tight): If you're dealing with a much smaller budget, you may only want to target women, as they are often the decision-makers for home services. This gets you further lasered in.
What these actions do is increase your frequency. This means people are going to see you more times than they would if you were spread all out. Ultimately, we want you to hit a potential customer anywhere from three to seven times a week. When you run ads with enough frequency, especially with creative like this, you cannot be ignored.
Facebook will give you an estimated reach number when you define your audience. For a good rule of thumb, you want every $100 you spend to reach about 1,000 people. That should get you the frequency you're really going for.
Yes, there is a bit more to it. If you have questions about the complexities of running these ads, please drop them in the comments, and I’ll be happy to jump in and give you further guidance!
The Content Feedback Loop: Turning Service into Story
Just running an ad is not the only thing you have to do. We are not done yet, because you are now going to get calls and actually have to fulfill this awesome offer!
First, think about capacity. You might want to limit this to five a month, five a week, or whatever you can sustainably handle. The goal of this whole setup is to create your next leg of marketing opportunity.
When you show up at the home and you’ve got that dog in front of you, and you take them for a walk, guess what? That is your next social media opportunity.
I want you to introduce the dog, play with the dog, talk to the dog—just be a genuinely good neighbor to that pup. And record it with your phone as you go! With the permission of the homeowner (make sure you ask!), you’re going to take those clips, make another video, and further ask for more business.
Here's an example of the follow-up script you can use:
"I just met Tango here, and we had a great time seeing the neighborhood after I did a plumbing inspection for her owner! I’m still doing plumbing inspections and furry walks for only $69 for the first five this month. I'd love to meet your furry friends! Call today to see if I have slots left!"
Now, you are building a library of ads! The neighborhoods you're working in are going to start recognizing those dogs, and maybe even the owners if they get on camera. You are literally using advertising to fuel the ability to create more creatives with new dogs, new stories, and new things to show your audience every time you do this.
If you have a crew, get them in on the action! It doesn't have to be just you. The entire goal is to endear your company and your actions to the market before they even need your core plumbing services. This turns you into the one they really want to call because they’ve already seen how much you love their animals.
Marketing: The Art, Not the Chore
All right, let's wrap this up. This is a lot of work, and it’s not always easy. But you know what? Marketing shouldn't be easy! If you’re hitting the easy button every time, you’re doing everything that everybody else is already doing, and that’s the problem.
You have to do things that lift your company out of the noise and start to build relationships instead of just asking if they need a drain snaked. A campaign like this is all about penetrating the psychology of the market so you become so known and so ubiquitous that every time somebody mentions plumbing, your name pops into their head.
And I’ll tell you what, if your name pops into their head, it has recurring, measurable actions all over the internet. It increases your SEO, it makes your ad spends cheaper, and it closes your deals when your technicians show up on the field.
The plumbing companies I see that are truly successful take ideas like this, give them a shot, and run with them—tuning them for who they are as a company. You should be doing the same. While marketing has a mechanical edge to it, it is mostly art. And I truly believe this is something you can try right now to Boost Your Plumbing Business and become the talk of the town.
If you want help with your marketing, my crew and I run a dedicated agency just for you. Go to https://mammothforplumbers.com/ to see how we help plumbers nationwide. We're awesome, and we'd love to talk to you about what you've got going on.
If you would like the Tyler Williams crew to take a deep dive into what you need to focus on to grow your business, I encourage you to schedule a consultation directly at my website: https://tylerwilliams.net/. Let's make your business a mammoth success!
