Crafting Ads for Plumbers: How I Turned Water Jugs into an Advertising Goldmine

Hey, I'm Tyler Williams, the guy behind Mammoth Marketing for Plumbers—and yes, that’s a real thing. We make marketing fun, especially in an industry that’s often overlooked when it comes to creative advertising. Today, I’m going to walk you through one of the wildest and most relatable ad builds I’ve done—centered around carrying giant water jugs. Sounds thrilling, right? Stick with me.

Let’s dive into the weird, wonderful world of crafting ads for plumbers.

It All Starts with a Simple Problem (And a Bad Back)

So, my crew comes to me and says, “Hey Tyler, we’ve got this plumbing client, and they want to promote their water filtration systems. The hook? People are tired of lugging around those big water jugs just to get clean drinking water.”

And instantly, I’m in. Because who hasn’t suffered the pain of carrying one of those awkward, sloshy beasts from the car to the fridge? Your back hurts, your knees pop, and you’re one stumble away from turning your kitchen into a slip-and-slide.

That everyday struggle? That’s marketing gold. And it’s how we start crafting ads for plumbers—by solving real, relatable problems with a bit of humor and a whole lot of visual storytelling.

The Script: Where Weird Meets Wonderful

Like any good marketer, I start with a script. Here's what I wrote:

"Are you breaking your back carrying these to get quality water?
Listen, Janice—we've heard your struggle and feel your family's pain.
With one call, your whole home can be on the path to glorious filtered water straight from the faucet.
The dream is real.
Give us a call to save your back, your arms, your legs, your knees. We'll get you hooked up."

Is it a little dramatic? You bet. But drama sells—especially when you’re selling a solution. This script becomes our flexible foundation. We keep it generic so we can drop in any plumber’s name or branding later. That's one of our secrets: modular ad-building that’s fast, repeatable, and ready to scale.

Hunting for the Perfect Image (or 37)

Next up: visuals. I hit the internet and started pulling reference shots. I wanted to show a woman struggling to carry those infamous water jugs—refrigerator style, delivery jugs, the big boys. But getting the right image isn’t always straightforward.

Sometimes AI doesn’t get the “heavy lifting” memo and gives you a smiling model effortlessly holding a jug like it’s a purse. Not the vibe.

Eventually, I created a visual flow:

• Woman struggling with a water jug.

• Kid trying to help and failing adorably.

• Even the husband can’t manage it.

• Then BAM—angelic faucet shot. Glorious, filtered water on tap.

You see the story arc? Problem, problem, struggle, struggle… salvation. It’s like an action movie for your plumbing business.

Meet the Tools: ChatGPT, Runway, and 11 Labs

This is where the tech gets fun. I used a combo of:

• ChatGPT to help refine concepts and visuals.

• Runway for video generation and scene-building (major upgrade lately, by the way).

• 11 Labs for voiceover, where I actually converted my script into a woman’s voice.

Why a woman? Because psychology. If the target customer is a mom or homeowner doing the heavy lifting, they’re more likely to connect with a voice that feels like them. That’s the level of detail that separates decent ads from great ones.

We even tossed in stock footage of a phone tap and dropped the client’s site on screen at the end. It’s seamless. It feels personal. It works.

Storytelling Beats Selling (Every Time)

One of the biggest mistakes I see in plumber ads is just listing services:

“Get water filtration. Call us now.”

Boring. Forgettable. Nobody cares.

Instead, I show the struggle—the back pain, the frustration, the messy jugs. Then, I show the solution. We’re not just selling water filters. We’re saving backs, marriages, and probably a few dropped jugs.

Even better? I turn it into a story. There's a clear before and after. You can feel the relief when that faucet pours out clean water. The ad gives the viewer something to root for—and a reason to pick up the phone.

Why Humor Belongs in Plumbing Ads

Here’s a little secret: nobody wants to watch ads. That’s why I make them funny.

Think about it—if someone’s scrolling Instagram and sees a woman wrestling with a water jug, it’s a relatable moment. If a kid enters the frame and almost drops it on the dog, now we’re in viral territory.

People remember moments that make them feel something—especially if it’s laughter or relief. And that’s why humor is a powerful ingredient in crafting ads for plumbers. It's disarming. It builds trust. And honestly, it's more fun for me, too.

One Ad Down, a Million to Go

This ad won’t win me an Oscar (although I’m open to it, if anyone’s handing them out). But it will get attention. And it’s another example I can show potential clients to say:

“Look what we made. Imagine what we can do for you.”

AI makes it faster. Smart storytelling makes it better. And our unique understanding of the plumbing world? That’s what gives us the edge.

We’re not an ad agency trying to sell you a generic idea. We’re Mammoth Marketing for Plumbers—and we live and breathe this industry. We know your customers. We know their pain points. And we know how to tell stories that make them call.

Final Thoughts: Advertising Shouldn’t Suck

One last thing before I let you go…

Advertising should be fun.

If you’re bored making it, people will definitely be bored watching it. That’s why I build ads like mini-movies—with characters, tension, and a splash of comedy. Whether it’s a faucet glowing like a halo or a kid nearly flattening themselves under a 5-gallon jug, I want people to feel something.

Because if they feel something, they remember you.

Want Help Crafting Ads for Your Plumbing Business?

If this got your gears turning, I’d love to help you figure out what story your customers need to hear.

My team and I can take a look at your current ads, your services, and your customer base—and help you craft campaigns that make people laugh and pick up the phone.

👉 Schedule a consultation with me at tylerwilliams.net and let’s build something awesome together.

Because marketing should work. And it should be fun while we’re at it.