Will AI Supercharge the Marketing World?!

Hey, it’s Tyler Williams here — founder of Mammoth Marketing for Plumbers, and today we’re diving into a big question: Will AI supercharge the marketing world?

Now, before you go all “Skynet is coming for our Google Ads,” take a breath. I’m not here to talk about robots taking over humanity — I’m here to talk about how AI is shaking up marketing, what it means for your plumbing business, and how to keep your marketing strategy strong (and human) through it all.

Grab your coffee — or your favorite wrench — because this is going to be a fun one.

Don’t Chase Every Shiny AI Tool Just Yet

Here’s the thing: I love new tech as much as the next guy, but you’ve got to watch the market before throwing your budget at the latest AI craze.

It’s tempting to think, “AI is the future, so I need to go all in right now.” But being too early can actually hurt you. I’ve seen people throw their entire marketing budget into unproven AI tools that don’t actually generate leads — and then wonder why the phone stopped ringing.

The smart move? Wait until you see customer behavior changing first. When the market moves, then you move.

Right now, the average homeowner isn’t finding a plumber on ChatGPT. They’re still Googling “emergency plumber near me,” reading reviews, and hitting “call now.” Until that behavior changes, don’t abandon what’s working.

So keep your eye on AI — but keep your wallet grounded in what’s proven.

The Ceiling and the Floor: Where AI Levels the Playing Field

Let’s talk about something I call the “floor and ceiling” of marketing.

The ceiling is where the best of the best operate — the campaigns that make you go, “Dang, that’s genius.” The floor is the bare minimum effort — the slop everyone else is doing just to get by.

AI is raising both.

When I first started out making TV ads, my main goal was to make something better than what the TV stations were giving away for free. That was my shot at standing out — doing creative work that didn’t look like everyone else’s.

AI changes that game. It makes it easy for everyone to create something — which is great. But it also means the world is about to be flooded with “AI slop.”

The marketers and plumbers who win won’t be the ones using AI to do more of the same. They’ll be the ones using it to lift above the noise — adding strategy, personality, and real creativity to what the machines churn out.

AI can hand you a tool, but it can’t hand you taste.

How AI Is Sneaking Back Old-School SEO Tactics

You know what’s funny? AI is making blogging cool again.

Yep — the same blogs that used to help you rank on Google years ago are now how you’ll get traction in AI-driven search results.

We’re starting to see that AI tools, like ChatGPT and Google’s Gemini, pull from websites that publish consistent, topic-rich, useful content. So at Mammoth Marketing, we’re dusting off that old blog strategy and giving it a fresh spin for plumbers.

But — and this is important — we’re not pouring client budgets into “AI SEO” yet. The user behavior isn’t there. People still aren’t saying, “Hey ChatGPT, who’s the best plumber near me?”

Instead, we’re experimenting, learning the tools, and prepping our clients for when that shift does happen.

If you want to future-proof your business, that’s your move too: learn the tools now, but don’t bet the farm yet.

Creativity Still Wins — AI Just Raises the Bar

Here’s the truth: AI makes it easier to be creative — but it doesn’t make everyone good at it.

As these tools become more common, the average quality of creative work will go up. That means if you’re just doing the basics — a stock photo here, a cookie-cutter ad there — you’re going to blend in.

The secret weapon? Better storytelling and communication.

You’ve got to connect with customers in a way that feels human. Show personality. Be funny. Be real. Be the kind of plumber people would actually want to have in their home.

AI can’t fake you.

So if you can combine your authenticity with smart AI tools — like using AI for brainstorming, editing, or idea testing — that’s where you’ll win.

Think of it this way: AI builds the road, but you decide where it leads.

What AI Won’t Replace (and Never Should)

Some folks think AI marketing agencies are going to wipe everyone else out. I don’t buy it.

If you’re selling technical expertise — meaning, you just know how to push buttons and set up ads — then yeah, AI might eat your lunch. Google and Facebook are already automating ad placement and optimization.

But if your strength is understanding people — what makes them trust, click, and buy — then AI is just a tool in your toolbox.

At Mammoth Marketing, we spend our time figuring out how to help our clients pop in their local markets. We use AI to help with research, content ideas, and analysis — but the heart of it all is still human.

You can’t automate empathy. You can’t auto-generate insight.

So don’t fear AI. Just make sure you’re focusing on the parts of your business that only you can do: building relationships, understanding your audience, and communicating clearly.

So, Will AI Supercharge the Marketing World?

Absolutely — but only for those who know how to drive it.

AI isn’t a magic wand. It’s a multiplier. If your marketing strategy is already solid, AI will help you move faster and smarter. But if your marketing is confused, inconsistent, or just plain boring… AI will only make that happen quicker.

The real secret? Keep doing what works — clear messaging, strong creative, consistent communication — while learning how to use AI to make it all more efficient.

And remember: right now, Google is still king when it comes to search visibility and lead generation. People need to see your reviews, click your phone number, and schedule service — not scroll through an AI chat log wondering who to call.

When the time comes that people start finding plumbers through AI tools, you’ll already be ready — because you took the time to learn and adapt without panicking.

Final Thoughts: Be the Best Communicator in the Room

At the end of the day, this all comes down to one thing: communication.

If you can learn how to talk to your audience better than anyone else — whether that’s through video, ads, blogs, or social — you’ll always win, no matter how fancy the tools get.

AI can make your job easier, but it can’t make you better. That’s still on us — the humans who know our customers, our markets, and what makes people tick.

So use AI, experiment with it, but don’t lose your voice in the noise.

And hey — if you’d like my team and me to take a look at what your plumbing business needs to focus on to grow, head over to TylerWilliams.net and schedule a consultation. Let’s make sure your marketing is ready for whatever AI throws at us next.