How AI Will Revolutionize Your Marketing
If you’ve been paying attention to the marketing world over the last 18 months, you’ve probably heard a thousand wild claims about how AI is going to steal your customers, replace your website, make Google irrelevant, and possibly even steal your dog.
Well, I’m here to tell you the truth…
With a beard you can trust.
My name is Tyler Williams. I run Mammoth Marketing for Plumbers — yes, the weird plumbing marketing agency that doesn’t believe in being boring — and I’ve spent the last year neck-deep in AI, automations, weird experiments, and late-night conversations with plumbers about marketing panic.
And today, I want to walk you through How AI Will Revolutionize Your Marketing, not through hype, but through practicality, humor, and the occasional spicy truth bomb.
Let’s dive in…
1 — ATTENTION IS STILL KING (AI doesn’t change that)
The greatest sin in marketing is boredom.
I’ve said it before, and AI doesn’t change this — in fact, it amplifies it.
As more content becomes automated, templated, and AI-generated, attention becomes even MORE valuable.
AI is going to revolutionize HOW we grab attention.
But here’s the catch:
AI won’t FIX bad marketing.
If your messaging is boring, robotic, unclear, or generic… AI will make you boring faster.
Because AI can scale anything — including mediocrity.
SO the job becomes:
Use AI to increase creativity, not replace it.
Use AI to multiply thinking, not remove it.
Use AI to stand out — not blend in.
2 — BEHAVIOR COMES FIRST, NOT TECHNOLOGY
Before we talk about tools…
Before we talk about automation…
Before we talk about robots taking over…
Let’s get one thing incredibly clear:
Nothing matters unless CUSTOMER BEHAVIOR changes.
AI can only revolutionize marketing when consumers start behaving differently.
Right now, homeowners still:
– Google when there's an emergency
– click when in panic
– call when scared
– compare reviews
– look for trust
– want fast answers
Google is not dying.
At all.
Not even limping.
So don't rip half your ad budget into a random new AI scheme because someone on YouTube said the future is here.
Be curious.
Be watchful.
Don’t be reckless.
AI is revolutionary…
But timing matters.
3 — GOOGLE ISN’T DEAD… IT’S EVOLVING LIKE A GYM BRO ON JANUARY 1st
People keep saying Google is dying.
It isn’t.
Search volume is up.
What is dying is the old way of using Google.
PPC used to be the sheriff of the wild west.
Now?
Google is pushing LSAs…
Why?
Because LSAs protect the search engine product.
With PPC:
money is the king.
With LSAs:
performance is the king.
Google cares more now about:
– how fast you answer
– how many calls you miss
– review velocity
– review quality
– complaint rate
– data feedback
Not just budget.
This is a massive shift.
And AI is part of this shift:
Google wants relevance.
Google wants personalization.
Google wants intent prediction.
AI is the engine driving those changes behind the curtain.
4 — THE BIGGEST AI RISK NO ONE IS TALKING ABOUT
Most plumbers think AI is dangerous because it might replace jobs.
That’s not the real threat.
The real threat?
AI makes you pivot too early.
If you dump your winning channels too soon…
BOOM.
You kill momentum.
You kill pipeline.
You kill marketing consistency.
And if the AI opportunity isn't fully there yet…
You wasted budget,
damaged flow,
and confused your growth.
If you pivot too early, you risk everything.
If you pivot too late?
You can catch up.
Faster than you think.
Because education compounds.
But panic kills.
5 — STRATEGY IS WHERE AI WILL DISRUPT FIRST
Let’s talk about actual revolution.
AI isn’t just generating words.
It’s analyzing patterns.
Soon…
AI will be able to:
– predict seasonal demand more accurately
– optimize ad spend based on probability
– automatically adjust offers by market
– structure follow-up sequences in real time
– identify booking weaknesses
– audit missed opportunity
– score leads dynamically
– model ROI projections
Right now?
The tools are young.
But the direction is clear.
In the near future…
The marketing strategy you use will be built collaboratively with AI.
Not replaced.
Enhanced.
6 — AI WILL TURN BAD OPERATIONS INTO MARKETING FAILURE
This is uncomfortable, but true:
Marketing success is limited by the business it feeds.
AI will expose operational weaknesses faster.
If you can’t:
– answer fast
– quote right
– dispatch right
– price right
– schedule right
– follow up right
AI won’t fix you.
It will reveal you.
Yes — AI will revolutionize your marketing…
But…
Only if your business is ready for that revolution.
7 — CREATIVE IS ABOUT TO GET WEIRD (AND that’s good)
The fun part:
AI is unleashing creativity.
No longer do plumbers have to wait 6 weeks for a video ad.
Or struggle to write scripts.
Or stare at blank captions for hours.
Or guess messaging.
AI will create:
– funnier ads
– faster variations
– more educational content
– personality-powered brands
– visual storytelling
– custom scripts
– buyer-aware videos
– emotion-based messaging
Marketing is about to get weird.
Fun weird.
Memorable weird.
Human weird.
And the businesses that lean into personality using AI…
They win bigger.
Faster.
With less friction.
8 — WHAT YOU SHOULD DO RIGHT NOW
Here’s what I recommend to plumbers TODAY:
1) Keep your winning channels funded
(Don’t pull budget prematurely)
2) Test AI in small, strategic areas
(not entire campaigns)
3) Tighten operations
(so marketing can scale)
4) Be curious, not panicked
AI isn’t a monster.
It’s a lever.
5) Prepare for the shift… don’t chase it blindly
Eyes up.
Feet grounded.
9 — AND YES… AI WILL REVOLUTIONIZE YOUR MARKETING
Just not all at once.
And not in the ways everyone thinks.
Behavior will shift.
Tools will evolve.
Platforms will change.
Creatives will accelerate.
Consumption patterns will transform.
The revolution is coming.
It’s slow now.
But it won't stay slow.
When AI matures,
the marketers with personality,
curiosity,
data awareness,
and adaptability…
Those are the ones who win.
Plumbers included.
Especially plumbers.
10 — Want help figuring out where YOU should focus?
I work closely with plumbing owners every week.
If you want clarity,
direction,
strategy,
and someone to tell you what NOT to do…
Schedule a consultation with me directly at:
Me and the Tyler Williams crew will walk you through the right steps based on YOUR business…
So you know exactly where to focus
to get real growth.
Let’s build something big.
Together.
