MARKETING TIPS FOR PLUMBERS

Get More Plumbing Reviews FAST — Proven Strategy Revealed

September 11, 20256 min read

Hey, Tyler Williams here — the guy behind Mammoth Marketing for Plumbers, where we specialize in helping plumbing companies stand out, get more calls, and book more jobs.

Now, I want to talk about something that could be costing you jobs every single week: reviews.

It’s not that you’re a bad plumber. In fact, you’re probably great at what you do. But the truth is, homeowners aren’t hiring the “best plumber” — they’re hiring the plumber with the most trust online. And in 2025, trust comes in the form of shiny little Google stars.

So today, I’m going to break down a simple system to get more plumbing reviews FAST — one that can multiply your review count, strengthen your reputation, and turn browsers into booked customers. And yes, I’ll even throw in a few jokes along the way (because who wants to read boring marketing advice?).

Why Plumbing Reviews Matter More Than Ever

I’ve seen it too many times: a talented plumber loses out on jobs, not because of skill, but because their competitor has more reviews.

Think about it. If a homeowner sees one company with 20 reviews and another with 200, who are they going to trust? The guy with the big shiny number, even if you’re the one who could actually fix their leaky faucet without making a mess.

Google is basically your storefront now. If you don’t have a steady flow of reviews, you’re invisible. Reviews aren’t just “nice words” from happy customers — they’re the #1 trust signal homeowners use to decide whether to pick up the phone.

Step 1: Start With the On-Site Verbal Ask

Here’s where most plumbers miss the boat. Reviews can’t be an afterthought. You can’t just “hope” customers will leave one. You’ve got to set the stage.

Here’s how your tech should start every job:

“My goal here is to offer you five-star service. If by the time I’m gone you feel like I’ve done that, would you mind leaving us a Google review? I can text you the link at the end — it would really help us out.”

Simple, right? This does two things:

  1. It tells the customer you’re committed to five-star service.

  2. It plants the seed early, so when the job’s done, they’re primed to follow through.

And trust me, this “verbal yes” is way more powerful than just sending a random email later.

Step 2: Ask on Multiple Channels

Here’s a hard truth: asking once is not enough. People are busy. They’ll forget. Your request will get buried in their inbox faster than my old Blockbuster membership card.

That’s why you need to hit multiple channels:

  • Verbal ask on-site.

  • Text message with a direct link right after the job.

  • Email follow-up the same day.

And then keep following up. For the next four weeks, continue reaching out. Use slightly different wording each time, but keep it genuine. This isn’t nagging — it’s reminding. Because reviews are too valuable to leave to chance.

Step 3: Don’t Skip the CSR Follow-Up Call

This one’s big, and most of you aren’t doing it. About one week after the job, have your Customer Service Rep (CSR) call the homeowner.

The conversation is super simple:

“Hi, we were out last week and just wanted to make sure everything went smoothly. Is everything working okay?”

Most of the time, your customers will say: “Yeah, everything’s great!”

That’s when your CSR can drop in:
“Awesome! Would you mind leaving us a quick review? I can send you the link right now.”

This step does two things:

  1. It builds confidence and turns one-time customers into repeat customers.

  2. It gives you yet another shot at securing that review.

Between your texts, emails, and CSR calls, you’ve now covered every angle.

Step 4: Watch Your Review Numbers Climb

When you follow this system consistently, your reviews will stack up. And every new review makes your business stronger.

Here’s what happens when your review count grows:

  • You move higher in Google’s search results.

  • You get more clicks (because people trust the stars).

  • Your ads perform better (and cheaper).

That last one’s huge. Imagine running Google Ads. If you’ve got 200 reviews and your competitor has 10, who do you think gets the click? You. And you’ll often pay less for it because Google rewards trust signals.

Step 5: Remember, Everyone Starts at Zero

Maybe you’re thinking, “But Tyler, I only have 5 reviews — how can I compete with the big guys?”

Listen, every company starts at zero. Even our clients with thousands of reviews started with none. They climbed the same hill you’re climbing now.

The difference? They made reviews a priority, not an afterthought.

If you commit to this system, you’ll look back in a year and realize you’ve built an online reputation that makes homeowners say, “Wow, these are the guys I can trust.”

Why Asking More Than Once Isn’t “Begging”

I hear this a lot: “Tyler, I don’t want to bug my customers.”

But let me ask you this: has your lawyer ever asked you for a review? How about your dentist? Exactly. Everyone’s asking these days. It’s just the way business works in 2025.

So no, you’re not begging. You’re playing the game like everyone else. And the prize? More booked jobs, higher ROI on your marketing, and customers who already trust you before they even call.

How My Team Can Help You Get More Plumbing Reviews FAST

Now, here’s the deal. You can absolutely do this system on your own. Everything I just laid out works — if you stick with it.

But if you’re struggling to implement these strategies, that’s where my team at Mammoth Marketing for Plumbers can help.

We help plumbers just like you build systems that crank out reviews, boost visibility, and make marketing easier (and cheaper) over time.

We’ll even put together a free marketing roadmap for you so you’ll know exactly what to focus on next.

Final Thoughts: Start Getting Those Stars

At the end of the day, reviews are the fuel that powers your marketing. They make your ads cheaper, your website stronger, and your phone ring more often.

So here’s my challenge to you:

  • Make the verbal ask part of every service call.

  • Follow up on text and email.

  • Don’t skip the CSR call.

  • Keep asking until you get the review.

Do that, and you’ll see your plumbing business grow.

And if you’d like my crew to take a look at your business and show you exactly where to focus to get more calls, schedule a consultation at https://tylerwilliams.net/.

Trust me, your future five-star self will thank you.

Tyler Williams has been in the marketing world for over 20 years. In 2019 he made the decision to shed the varied work of being a generalist marketer and focused his efforts in on Plumbers using his marketing agency, Mammoth Marketing. Today, they serve Clients across North America, turning any Plumber into The Chosen Plumber

Tyler Williams

Tyler Williams has been in the marketing world for over 20 years. In 2019 he made the decision to shed the varied work of being a generalist marketer and focused his efforts in on Plumbers using his marketing agency, Mammoth Marketing. Today, they serve Clients across North America, turning any Plumber into The Chosen Plumber

LinkedIn logo icon
Instagram logo icon
Youtube logo icon
Back to Blog

LOOKING FOR MY AGENCY?