How Humanity in Marketing Transforms Your Business
Why Humanity is the Secret Ingredient in Marketing
Hi there! I’m Tyler Williams, owner of Mammoth Marketing for Plumbers. At Mammoth Marketing, we believe that marketing is more than just clicks and conversions. It’s about connecting with people on a deeper level. That’s why today, I want to talk about a game-changing concept: humanity in marketing.
This idea isn’t just fluff; it’s backed by real results. Businesses that embrace the human element often see better engagement, more trust, and higher conversions. So, let’s break down what this means for your marketing strategy and how you can start applying it today.
Marketing is a Human Endeavor
Marketing often gets bogged down in metrics, but let’s not forget: behind every click is a human being. When someone visits your website or sees your ad, they’re not just evaluating your business—they’re deciding if they connect with you.
For instance, we’ve noticed a growing trend with landing pages: adding a simple, authentic video can work wonders. Sure, it takes effort, but the payoff is incredible. Videos put a face to your brand and make you more relatable. Humans want to connect with other humans, not faceless companies. And when you show that your business is run by real people who care, the trust factor skyrockets.
The Power of a Welcome Video
Let’s dive deeper into one powerful tactic: the welcome video. We recently created a website for a client—my brother, actually—who runs a company called Dude Wash. He recorded a simple welcome video, introducing himself and explaining the values of his business.
The results? Phenomenal. That one-minute video added a layer of accountability and personality to his website. It made visitors feel like they were meeting a friend, not just browsing a service.
Here’s the key to crafting your own welcome video:
Introduce Yourself — Say hi, share your name, and make it personal.
Explain What You Do — Briefly outline your services.
Share Your Mission — What drives your business? What do you stand for?
Keep It Short — One minute is enough to get your message across.
Don’t worry about fancy equipment or perfect lighting. Authenticity beats polish every time. Even a simple selfie video can do wonders.
Why Video Builds Trust
Have you ever wondered why dogs and babies look you in the eye? It’s because eye contact builds trust. The same principle applies to video. When potential customers see you speaking directly to them, it humanizes your business and creates a connection.
A welcome video on your homepage can:
Boost conversions by giving visitors a reason to trust you.
Create a sense of accountability.
Differentiate you from competitors.
Still not convinced? Let me tell you this: on my own website, I realized my video was more of an ad than a genuine introduction. I’m already planning to re-shoot it because I know how much of a difference it can make.
How to Get Started with Your Video
If the thought of writing a script feels overwhelming, don’t worry. Here’s a simple hack: use ChatGPT or any AI tool to outline your video. Just provide bullet points about your business—why you started, who you serve, and what you stand for. In minutes, you’ll have a solid script ready to go.
Grab your phone and start recording. Remember, the goal isn’t perfection; it’s authenticity. People love seeing the real you, even if the video isn’t professionally produced. The sincerity of a selfie video often resonates more than a polished production.
Bringing Humanity to Every Aspect of Marketing
Videos are just one way to inject humanity into your marketing. Here are a few other ideas:
Personalized Emails — Write like you’re talking to a friend. Avoid corporate jargon.
Behind-the-Scenes Content — Share stories about your team, your processes, or even your mistakes.
Engage on Social Media — Respond to comments and messages with genuine interest.
Customer Stories — Highlight your clients’ successes and how you helped them achieve their goals.
At the end of the day, people want to feel seen, heard, and valued. By prioritizing humanity, you’re not just building a business—you’re building relationships.
Ready to Take the Next Step?
If you’re ready to grow your business and stand out with authentic, human-centered marketing, let’s chat. My team and I at Mammoth Marketing specialize in helping plumbers build trust, connect with customers, and dominate their markets.
Schedule a consultation with us today at https://tylerwilliams.net/. Let’s take a look at what you need to focus on to grow your business. And hey, if you’re still not sure, remember this: dogs, babies, and your customers all know the power of a good, honest connection. Don’t leave that on the table.
Thanks for reading, and I’ll see you soon!
