Grow Your Plumbing Company With Reviews

Hi, I’m Tyler Williams, owner of Mammoth Marketing for Plumbers, where we specialize in helping plumbing companies grow through smart, effective marketing. Today, we’re diving into one of the most overlooked tools for business growth: reviews. Stick with me as we unpack how reviews can elevate your business, boost your SEO, and ultimately bring in more customers. Let’s get started!

Why Reviews Matter More Than You Think

You might already know that reviews are important, but are you truly prioritizing them? Reviews are much more than just stars on a screen; they’re a signal of trust—both to potential customers and search engines.

Think about it: when someone searches for a “plumber near me,” they’re usually presented with three top options. What makes someone click on your business over the others? Reviews! Not only do reviews establish credibility at a glance, but they also play a huge role in your Google ranking. The more consistent and high-quality reviews you have, the more likely Google is to show your business to prospective customers.

So, reviews aren’t just nice to have; they’re essential for visibility, trust, and SEO. And trust me, Google loves a business with a steady stream of positive reviews.

How to Get Reviews: Keep It Simple and Consistent

Here’s a tip: the best way to get reviews is simply to ask. Yes, it really is that straightforward. But let’s break it down into actionable steps that you can implement today.

1. Empower Your Technicians

Your technicians are on the frontlines with customers, making them the perfect ambassadors to request reviews. Equip them with tools like:

A scripted ask for reviews.

QR codes or NFC tags to make leaving a review as simple as a tap.

Text links they can send directly to customers.

Pro tip: Incentivize your team to get reviews. Set a monthly goal and reward the tech who collects the most with something fun, like a gift card or a bonus.

2. Leverage Technology

If you don’t already have a CRM (Customer Relationship Management) system, it’s time to get one. CRMs can automate review requests, track customer interactions, and make the whole process seamless. Some CRMs even allow technicians to text review links directly from the system.

Automate Review Requests for Maximum Efficiency

While asking in person is ideal, automation ensures no opportunities slip through the cracks. Here’s how you can automate your review collection:

1. Post-Job Texts and Emails

Set up a system to send review requests immediately after a job is completed. A simple message like, “Thanks for choosing us! Click here to leave a review” works wonders.

2. Follow-Up Sequences

Most people need reminders. Create a sequence that sends follow-ups once a week for up to five weeks. Make sure your automation stops if the customer leaves a review to avoid being annoying.

3. Include Links Everywhere

Add review links to your invoices, email signatures, and even business cards. The easier you make it, the more reviews you’ll get.

Remember, persistence pays off. People are busy, but a few gentle nudges can make all the difference.

Handling Negative Reviews: Turn Lemons Into Lemonade

Let’s talk about the dreaded negative review. It’s bound to happen, but how you handle it can make or break your reputation.

1. Respond Quickly and Professionally

Acknowledge the issue and show you’re committed to making it right.

2. Take It Offline

Whenever possible, move the conversation offline to resolve the issue directly with the customer.

3. Learn From Feedback

If a negative review highlights a recurring issue, use it as an opportunity to improve your processes.

Here’s the silver lining: a few negative reviews actually make your business look more authentic. Nobody trusts a perfect 5-star rating, so aim for a sweet spot between 4.5 and 4.8.

The Secret Sauce: Responding to Every Review

Responding to reviews shows both customers and Google that you’re an active, engaged business owner. It’s also a great way to add a personal touch and build stronger customer relationships.

Tips for Responding:

• Thank customers for positive reviews and highlight specifics from their feedback.

• For negative reviews, keep it professional and solution-focused.

If you’re short on time, consider using AI to draft responses. Just make sure to review and personalize them before posting.

Why Average Ratings Don’t Have to Be Perfect

Here’s a surprising truth: a 5.0 rating can look suspicious. Customers are more likely to trust a business with a rating between 4.5 and 4.8 because it feels more realistic.

If you get a negative review, don’t panic. Instead, focus on:

• Responding thoughtfully.

• Highlighting your willingness to make things right.

• Encouraging more positive reviews to dilute the impact of the negative ones.

Final Thoughts: Reviews Are Your Online Report Card

Reviews are the lifeblood of your online reputation. They build trust, boost your SEO, and help convert casual searchers into loyal customers. By making reviews a priority and implementing these strategies, you’ll be well on your way to growing your plumbing business.

If you’re ready to take your business to the next level and want personalized guidance, schedule a consultation with the Tyler Williams crew at tylerwilliams.net We’ll help you identify areas of focus and develop a tailored plan to grow your business. Let’s make it happen!

Thanks for reading, and don’t forget to leave me a review—just kidding (kind of).