Grow Your Plumbing Business with Smart Business Collabs
Hi there, I’m Tyler Williams, owner of Mammoth Marketing for Plumbers. At Mammoth, we’re passionate about helping plumbers like you grow your business and become the plumber everyone knows (and calls). Today, we’re talking about one of the most effective strategies to grow your plumbing business without breaking the bank: business collaborations.
Grab a cup of coffee, and let’s dive into some of my favorite ways to partner with other local businesses to build your brand, grow your customer base, and make your marketing dollars go further.
Why Business Collaborations Work
First things first, let’s get on the same page. Why do business collaborations matter?
Well, you’re not the only one serving homeowners. Plenty of other businesses cater to the same folks, and by teaming up, you can share audiences, build trust, and increase visibility without running heavy advertising campaigns. The beauty of collaborations is that you get eyeballs on your business with a fraction of the cost and effort of other marketing tactics.
Partner with Home Cleaning Companies
Here’s the thing about cleaning companies: they’re in homes way more often than you are. Homeowners who hire cleaners are typically busy professionals who value convenience—and they’re willing to pay for quality service.
Team up with local cleaning businesses and offer reciprocal deals. For instance:
Provide flyers or coupons they can leave with their clients.
Offer a kickback for every referral they send your way.
Cross-promote their services to your own customer base.
Cleaning companies already have the trust of your ideal customers. Why not piggyback on that trust?
Lawn Care and Landscaping Companies
Lawn care and landscaping businesses also have access to homes regularly. Even though they’re not inside the house, they interact with homeowners who care about their property.
Propose a partnership where they refer you for plumbing services, and you return the favor by promoting their services to your clients. These partnerships don’t just happen; you’ll need to offer something of value to make it work. But once you get it right, it’s a win-win for everyone.
Interior Designers and Home Decor Specialists
If your plumbing company does remodels or custom work, partnering with interior designers can be a goldmine. Designers often recommend contractors to their clients, so why not make sure you’re the plumber they trust?
Offer to collaborate on projects or simply make yourself available for quick fixes when their clients need help with plumbing-related elements in their designs.
Home Improvement Stores
Think about your local hardware or home improvement stores—not the big-box giants, but the smaller, community-focused shops. Many of them have a loyal customer base and a trusted reputation.
Approach them with a plan to cross-promote:
Display your business cards or flyers in their plumbing section.
Offer to buy your supplies exclusively from them in exchange for referrals.
Partner on DIY workshops where you provide expertise while they sell the materials.
Real Estate Agencies
I know what you’re thinking: Realtors can be tricky to work with. But hear me out. Realtors are always on the hunt for reliable professionals to help prepare homes for sale or address inspection issues.
Offer to be their go-to plumber for quick repairs. In return, you could gain access to their network of homebuyers and sellers. Sure, it might not be glamorous, but those early connections can lead to bigger opportunities down the line.
Home Appliance Retailers and Repair Services
Big retailers like Home Depot or Lowe’s might have national programs for service providers, but don’t overlook smaller local businesses that repair or sell appliances.
These businesses often have direct relationships with homeowners and can be an excellent source of referrals. Partner with them to offer joint promotions or bundle services for customers who need appliance repairs and plumbing work.
Yoga Studios, Spas, and Wellness Centers
This one’s a bit outside the box, but stay with me. Wellness centers and yoga studios attract homeowners who likely share recommendations with their social circles. Why not stand out by getting creative?
For example:
Provide branded yoga mats or water bottles to a local studio.
Host a “wellness for your home” workshop, where you share tips on preventing plumbing disasters.
Offer free consultations for their customers.
The key is to build goodwill and become memorable—because when they need a plumber, you want to be the first name they think of.
Making Your Business Stand Out
At the end of the day, collaborations are about more than just referrals—they’re about building relationships and becoming a trusted part of your community. Combine these partnerships with solid advertising and stellar service, and you’ll become the plumber people think of before they even need a plumber.
The plumber who’s already chosen? That’s the dream.
Let’s Grow Together
I hope you found these tips helpful and maybe even a little entertaining. If you want to explore more ways to grow your plumbing business or get a custom strategy tailored to your needs, my team at Mammoth Marketing for Plumbers is here to help.
Schedule a consultation with us at tylerwilliams.net. No pressure, no obligations—just honest advice and actionable insights to help your business thrive.
Until next time, stay awesome (and maybe bring cookies to your yoga class).
